GNC Sr. Manager, Customer Analytics in Pittsburgh, Pennsylvania

Job Summary

Develop an analytical framework and conduct robust analyses to deepen the GNC internal team understanding of GNC customer shopping behavior across channels. Partner with internal partners to develop customer segmentation models, customer and category insights, and analyze business hypotheses to inform strategic choices and maximize return on investment.

Essential Duties and Responsibilities

Provide strategic and technical direction for customer analytics including defining KPIs and methodology, designing test-and-learn experiments, growing data sources and producing regular customer insights to answer key business questions. Design and implement targeted marketing tests (including establishing test success criteria, test/control strategies, measuring results) Oversee the usage, framework and requirements of the customer analysis systems and data needs that are required to meet the agreed upon analytic needs of the business. Oversee reports and dashboards that provide insights into key programs and initiatives on an on-going basis Oversee external analytics agency work and provide internal expertise on attribution modeling and media mix evaluation to support overall marketing investment

Oversee and lead development and audit methodology of customer segmentation that can be utilized by the organization for personalized marketing, category reviews and financial reporting.

Define roadmap for long-term Customer Analytics needs. Responsible for development of strong team with analytics skill set and processes to support growing demand for fact based, customer-centric decision making.

Job Specifications

Bachelor's degree in Statistics, Business, Economics, Marketing or related area required. Advanced degree strongly preferred. 7-10 years experience in related field including experience in a leadership role.

Experience in retail highly desired.

Experience with advanced analytic tools (SAS, SQL) and relational marketing databases, a plus.

Advanced quantitative knowledge, test and design and statistical measures to validate results

Advanced quantitative knowledge, test and design and statistical measures to validate results

Excellent analytic, quantitative and problem solving skills with proven ability to deliver actionable insights that drive increased revenue and return on investment.

Proficient with the use of relational databases and query design to research, review and coordinate marketing data to address complex business questions

Proficient in computer applications used to manipulate large datasets to analyze, test, validate and report customer and transactional level data.

Strong relationship management skills; ability to collaborate with people at all levels throughout the organization

Strong communication skills, both written and verbal; ability to effectively communicate technical concepts to non-technical audiences

Performs well in an environment with competing priorities and multiple projects

Supervisory Responsibilities:

Analyst – Customer analyst (1)

Analyst – Senior Customer analyst (2)