GNC Site Marketing & Merchandising Specialist in Pittsburgh, Pennsylvania

Job Summary

The Site Marketing & Merchandising Specialist assist in driving the promotional planning, structured content container marketing and visual merchandising of GNC.com. The Site Marketing & Merchandising Specialist will assist in the development and execution of creative briefs and promotional campaigns to support various corporate initiatives

Essential Duties and Responsibilities

Essential Job Functions

  • Work closely withmerchandising team to develop monthly and quarterly plans to grow ecommerce business

  • Assist in the management of Site navigation, categories, featured products & rich content article placements

  • Develop and execute creative briefs in support of, home page, category page and Amazon brand store promotional campaigns

  • Assist in taxonomic and category page optimizations to improve conversion and drive sales

  • Help to develop product launch and promotional plans for GNC.com including messaging, product positioning and verbiage

  • Partner with UX and analytics departments to continually test and optimize on-site creative experiences (brand stores, landing pages, department pages, etc.)

  • Manage all digital promotions and coupons; act as promotional point of contact for all cross-functional partners

  • Interact with the marketing & advertising departments to assure web advertising is presented in a manner that best optimizes our content and supports our sales objectives.

  • Run and take action on various exception reports to find data issues that may affect customer experience.

  • Report, monitor and distribute structured content report for gnc.com. Use this data to find points of friction and optimize creative and messaging

Non-Essential Job Functions

  • Total customer focus; must keep the customer at the center of everything that is done on the site

  • Hold themselves accountable to the highest standards possible

  • Understanding of performance marketing, web analytics and attribution

  • Excellent negotiation and collaborative skills

  • Strong analytical skills

  • Proficient skill level in Microsoft Excel , Word, PowerPoint

  • Ability to develop effective working relationships with all levels of partners across the organization

  • Team oriented with excellent time management and organization skills

  • Customer service oriented with ability to maintain positive attitude in all situations

Job Specifications

Minimum

  • 3-5 years of related experience

  • Bachelor's Degree in Marketing, Economics, Business Administration or a related field

Skills and Abilities

  • Strong analytic skills

  • Must demonstrate strong communication (written and oral) and presentation skills

  • Interpersonal and organizational skills

Supervisory Responsibilities

  • No supervisory responsibilities