GNC Senior Manager, Ecommerce in Pittsburgh, Pennsylvania
Manage a team responsible for achieving sales plans and usability performance targets for a vertical group of product categories within eCommerce. The objectives will be met by setting up compelling customer driven merchandise assortments and product management in close collaboration with Marketing Managers, Buyers, & Vendor partners. Also responsible for managing the ideation and execution of the e-Commerce promotional calendar to ensure that targeted revenue and margin goals are met.
Essential Duties and Responsibilities
Manage the ideation, execution, optimization and maintenance of the e-Commerce promotional calendar.
Plan, manage and calendarize all creative assets across GNC.com
Execute all promotions within the GSI remote tool, including daily exclusion management.
Leverage product knowledge to optimize the coverage of new and/or key products.
Manage new product launches for GNC.com.
Manage and execute all taxonomic changes to GNC.com
Partner with marketing planning teams to execute cross functional marketing campaigns and vendor sale packackages on GNC.com
Analyze pricing and promotional offers for GNC.com marketplace businesses
Ensure new and existing brands are highlighted with best-in-class presentation, messaging, and creative merchandising.
Create and execute marketing campaigns and on-site merchandising, providing direction to and quality control over inputs.
Coordinate with creative and web marketing teams to ensure launches occur on schedule and have sufficient support and exposure via website, email, and search engine marketing.
Participates in Go To Market meetings to understand seasonal business plans, product features/technologies, and key initiatives
Input into seasonal planning with Marketing to identify merchandising opportunities to increase sell through
Partners with Brand and eCommerce Marketing teams to develop special shop concepts, page layouts, and navigation to support category directives and strategies
Collaborate with Analytics team weekly to evaluate how collections and products are performing and create quarterly Site Merchandising recaps and recommendations to support future seasons based upon findings
Collaborate with UX team to improve consumer shopping experience through improved product information and layout
Maximizes online sales performance (i.e., conversion rate, average order value, units per transaction), with particular focus on making continuous improvements in customer experience ratings, cross-sell strategies, sell-thru, and promotion execution
- Conducts comprehensive analysis of marketplace to understand competitive landscape and white space. Advocate for innovation and improvements to content strategy and presentation.
Validate key web merchandise metadata prior to publication on live site
Validate, build and monitor all website, editorial and catalog assortments including special collections and gift guides
Manage 3 direct reports.
One Site Marketing and Merchandise Specialist, E-Commerce
Two Web Catagory Specialists, E-Commerce
At Least 7 years of relevant e-Commerce experience.
Bachelor's Degree in Marketing, Business or a related field
Strong communications skills.
Proficiency with Microsoft Office applications, specifically Word, Excel, PowerPoint.
Strong analytical skills necessary to understand and interpret data.