GNC Manager - E Commerce Marketplace Marketing in Pittsburgh, Pennsylvania
The Mgr - E-Commerce Marketplace Marketing is responsible for developing and executing performance marketing plans across all 3rd Party Marketplaces. This role serves as the primary point of contact for media and agency for both internal and external partners.
Essential Duties and Responsibilities
Plan, Manage and optimize media budget to maximize ROI and branding objectives.
Track performance of all marketing programs and work with agency partners to optimize throughout the year.
Utilize expertise on Amazon marketing including sponsored products, Headline Search Ads and other AMG offerings.
Manager external traffic driving marketing channel including SEM, Paid Social as well as offline media.
Partner with cross-functional team to develop and execute marketing plans, programs and campaigns across digital marketplaces.
Execute promotional campaigns (sponsorship ads, lightning deals, and other promotional offerings) to increase traffic.
Develop and implement marketing plans to support major brand and product launches in order to maximize sales and impression share.
Identify and develop partnerships outside of the current GNC ecosystem to drive sales and traffic and enhance the GNC Brand in the market.
Manage the marketplace marketing calendar including relevant brand store updates across all market places. This includes creative brief development, execution and management as well and marketing container scheduling and coordination.
Additional duties as assigned
- Responsible for supervising a team of employees.
PHYSICAL ASPECTS/WORK ENVIRONMENT:
Regularly required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; stoop, kneel, crouch, or crawl; and talk or hear.
Regularly/Occasionally lift and/or move up to 50 pounds.
Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
Regularly/Occasionally exposed to wet and/or humid conditions, moving mechanical parts, fumes or airborne particles, extreme cold & heat, risk of electrical shock, and toxic or caustic chemicals.
The noise level in the work environment is usually low/moderate.
Bachelor's Degree in Business, Marketing or related field; or an equivalent combination of education and experience sufficient to successfully perform the key accountabilities of the job required
5+ years progressive Business, Marketing experience required
3rd party market places including Amazon, Jet, Ebay and Wal Mart experience required
Amazon Seller Central and Channel Advisor experience is a plus
Prior managerial/supervisory experience preferred
High degree of proficiency MS Office Suite, Outlook & Internet applications
Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management (from conception to completion), & planning skills
Strong verbal and written communication skills (including analysis, interpretation, & reasoning)
Solid understanding and application of mathematical concepts
Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as, internal and external clients
Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment.
Ability to work with and influence peers and senior management
Self-motivated with critical attention to detail, deadlines and reporting
General Nutrition Centers International is an Equal Opportunity Employer