GNC Marketing Planning Specialist in Pittsburgh, Pennsylvania

Job Summary:

The Planning Specialist is responsible for supporting GNC Campaign Planning efforts including maintaining campaign documentation, managing select initiatives and owning the Marketing Calendar process and materials.

Essential Duties and Responsibilities:

Planning and brief development

  • Partner with Science, PD and Merchandising to develop briefs for proprietary new product launches and vendors for 3rd party launches

  • Manage coordination of information, prioritization and detailed messaging in partnership with Merchandising, Science and Legal teams.

  • Kick off briefs with creative team or agencies. Follow projects through approval process.

  • Manage data for post mortem reports. Lead collaboration with team on analysis of insights and learnings.

  • Manage planning for tests and other projects as needed.

Team Organizational Tools

  • Manage creation of calendars, plan documents and organizational tools and help compile Weekly Marketing Channel Overview.

  • Manage agenda for weekly meetings.

  • Work with marketing channel partners on loyalty programs, sweepstakes, web landing pages.

Project Tracking

  • Develop timelines in partnership with Marketing Operations. Review projects as part of the approval process to ensure brief alignment. Elevate issues as needed.

  • Work closely with Marketing Channel Owners to ensure campaign work orders are comprehensive and follow designated strategy / objectives.

  • Work with internal partners to coordinate projects such as securing vendor funding for events, in-store sampling events, and training stores on marketing initiatives.

Vendor Marketing

  • Manage development of vendor marketing plans. Collect third party marketing plans and assets.

  • Manage communication with vendors including recapping marketing activity. Act as point of contact with vendors for the marketing department.

  • Manage vendor funding tracker and communication schedule.

  • Process Improvement

  • Assist in improving the Marketing Planning process by identifying opportunities to save time and money.

    Retrieve information to help compile promotional post-mortem documents to identify best practices for the organization.

Job Specifications:

3-5 years experience

Bachelors Degree in Marketing or related field.

  • Exceptional organizational and time-management skills

  • Strong communication and relationship building skills with internal and external partners

  • Ability to produce on-time quality deliverables in a deadline driven environment while balancing

multiple priorities

  • Highly motivated self-starter, with flexibility to work in entrepreneurial situation

  • Strong organizational, analytical and problem-solving skills

  • An excellent team player with a strong ability to collaborate

  • Outstanding attention to detail and deadlines

  • Proficient in Microsoft Office as well as Adobe suite applications